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Research papers

The consumer appeal of on-pack offers

The major purpose of this paper is to provide a particular illustration of the testing and evaluation of one type of sales promotion scheme - the on-pack offer. In itself, it points to some of the difficulties of evaluating sales promotion...

Catalogue: Seminar 1971: Below-The-Line Activities
Author: Derek C. Martin
June 15, 1971
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Citation

Martin, D. C. (1971a, June 15). The consumer appeal of on-pack offers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-consumer-appeal-of-on-pack-offers